Jack & Jill Babywear is a family-run babywear shop based in Sunderland, with a history stretching back to 1970. For more than 50 years, generations of local families have trusted us to help them choose beautiful clothing and gifts for their little ones.​

Today, we’re bringing that same friendly, personal service online through our website, alongside our much-loved Sunderland shop.  As well as carefully selected traditional babywear, we offer personalised baby gifts made especially for each little arrival.​

From embroidered hats, bibs and comforters to cosy toes and keepsakes, every personalised order is prepared with care and attention to detail.​

Whether you’re celebrating a new baby, choosing a thoughtful baby-shower gift, looking for a special coming-home outfit, or searching for something personalised with a little one’s name, we hope you’ll find something you love.

​Thank you for supporting our small family business and becoming part of the Jack & Jill story.